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Scott Oldford

Hi! I'm Scott Oldford. I've been an entrepeneur since a teen, having built multiple million dollar businesses. In 2013, after a failed business left me $726,000 in debt, I decided to go all in on building an online course, teaching entrepreneurs how to generate leads and sales online. Since then, I've paid off his debt and generated millions in revenue.

These days, I focus on helping consultants, coaches and service providers generate more high ticket sales through online marketing. My work has been featured in Entrepreneur, Inc., Business Insider and a variety of other publications.

First things first…if you are a customer of LeadCraft, Elite, the Facebook Masterclass or anything else we’ve produced that carries promises of support or knowledge…take a breath. We are not ceasing support for LC or Elite members, the course material for both LeadCraft and the Facebook Masterclass will be available for you as long as we both shall live. If you bought LeadCraft or the Masterclass and haven’t used it, you will still have access to it forever. If you are in the middle of it and haven’t finished it, you will have access to the...
More likely than not, you’re in a league of your own at delivering what you’re best at. Maybe it’s coaching, a transformational program, or next level consulting services. It’s also likely you’re very passionate about it. There’s just one problem, and it traps countless people building their way towards success. Your passion project might be a hobby instead of a business. Now, I don’t say this to offend people, I get no joy in being the messenger…BUT it’s absolutely necessary that you be objective on where you’re at if you want to level up. If you think...
Can we be honest for just one second about what it actually takes to build a $1 million a year business? You’ve seen the hype. The long form articles and in-depth videos about how to make a million bucks online. “See?” They say. “To get to $1 million, all you need is 200 people paying you $5,000 each OR 100 people paying you $10,000 each.” After all, it’s pretty reasonable to assume that it’s easier to convince 200 people to pay you than it is to convince 1,000 or even 10,000 people. And you know what?...
  Many coaches, consultants, and service providers find themselves hitting a ceiling once they hit between $10,000 and $15,000 a month. No matter how much they network, or how much they hustle, they still can’t move the needle beyond where they are. Every moment not spent servicing their clients is spent back on the “Six-Figure Hamster Wheel” hustling for more business. But at a certain point, you reach the end of your network. You’ve tapped out all the opportunities within arm’s reach, and you run out of favors or introductions you can ask for from friends...
Let’s just cut to the chase: the dream you’ve might have been sold that becoming an Internet millionaire by selling coaching, consulting or any other high ticket program or service is BS. Of course, it’s important to see that anything worth doing is always more difficult and time-intensive than it looks from the outside. You probably figured that out in your first year or so of being an online entrepreneur. It takes some seriously hard work to be generating more than $10K/month with a high ticket offer. And if you’ve made it there, then you deserve...
Freedom, security, creativity, and legacy… these are the main drivers for many entrepreneurs. Even with these great motivations, most will never reach one million per year in revenue. The tunnel vision that got them to six figures has them so focused on “hustling,” that they don’t have a clear view of what they’re doing. If they were a painter, it would be like them trying to paint a masterpiece with their nose against the canvas. They’re too close to the work to look at things from a distance. Because of this, they don’t realize what they’re...
Over the past 36 months of doing presentations, I’ve picked up some critical lessons about making webinars profitable. Hopefully you can learn from some of my mistakes, and if anything, some of the pitfalls to avoid. Let’s get into it. 1. Audience “warmth” dictates everything about your presentation Depending on how warm your audience is, you’ll need to change your webinar’s tone, depth, length of time, and level of “teaching” versus “selling.” There isn’t a one-size-fits-all approach here. Cold audiences care more about getting to the heart of their problem. They don’t want to spend an...
(If You Aren’t Already) It’s not that making money is difficult.  Believing you can make as much money as you want, when you want, is what’s difficult.  For a lot of you, this isn’t relevant since you’re already making far more than $50,000 a month. For those that aren’t there yet, here’s my code to getting to $50,000 a month quickly. Just remember, making this amount doesn’t solve that many of your problems or challenges. $50,000 a month is just the minimum required for you to unlock two superpowers: Freedom and Impact Many people have freedom,...
Today I am going to show the exact steps I used to leverage PR and get this Facebook post (with 2,173 likes, 261 shares, and dozens of comments) to generate 1,500 leads for our business. I got this article above featured on the front page of Entrepreneur.com. It was written by my friend, Gene Hammett. As you can see by the image above it has done well.   When you have an article like this featured in a major publication or blog, you can leverage PR like this to generate leads. This happens because once someone has read an article about...
I’m all in on Facebook video right now. It’s crucial to the success of my business and I think it’s crucial to your success. That’s why I put this article together. I want you to tap into the power of Facebook video ads. Here’s what we are going to cover in this article: Key takeaways from our $50,000 Facebook video ads campaign 4 incredibly powerful strategies we use when creating and promoting our Facebook video ads The 4 types of videos you need to use in your campaigns How to use relevancy marketing in Facebook video...