Close

Join the 5-Day Challenge

Join us as we help you plan a profitable
Online Marketing Funnel (for free!).

SIGN UP NOW
  • Home
  • Blog
  • The Critical Marketing System Missing from Most Six-Figure Businesses

The Critical Marketing System Missing from Most Six-Figure Businesses

More likely than not, you’re in a league of your own at delivering what you’re best at. Maybe it’s coaching, a transformational program, or next level consulting services. It’s also likely you’re very passionate about it.

There’s just one problem, and it traps countless people building their way towards success.

Your passion project might be a hobby instead of a business.

Now, I don’t say this to offend people, I get no joy in being the messenger…BUT it’s absolutely necessary that you be objective on where you’re at if you want to level up.

If you think you might have one of these “hobby based businesses” everything isn’t lost quite yet.

One critical marketing system can help change it into something tangible…however without it, I’m sad to say that it’s almost certain your business won’t turn into a real one. 

I’m not saying this to crush dreams, I just don’t want you running around with the illusion that your hobby which makes a few bucks is a business.

Here’s a few questions you might ask yourself:
Does your business run without you?
Does your business bring in new customers and clients without you?
Can you leave your business for four weeks and come back with more money than before you left?

If you said no to any of those questions, the hard truth is, you likely don’t have a sustainable, scalable business.

It’s not the end of the world, and that’s totally okay (for now). But I want to help empower you to implement the number one system that will change everything for your business.

The Right Systems Make or Break Your Business

All businesses are related to some degree, as each need systems to do well. Whether it’s a system for sales, or lead generation, or finances, or marketing, you must have these in place for your business to thrive.

It’s not uncommon for an entrepreneur to build their revenue to about a quarter-million before they realize they don’t have the right systems needed to go further.

If you’re one of these entrepreneurs, what you really have in abundance is hustle. But you need to let go of hustle if you want to build something bigger than what depends entirely on you.

If you’re under 7-figures in yearly revenue, the number one thing you’re missing is likely a lead generation system.

In the early stages, most entrepreneurs, coaches, consultants, and service providers rely on their network, and word of mouth referrals.

If we’re being honest, it’s depending on a lot of luck to get new customers and clients.

This can be fun when you’re starting out. You might even feel energized by the hustle and initial momentum you create. But as you grow, you’re stuck in the equation of simply having to work more in order to make more.

You have zero leverage, and no ability to bring in new customers and clients outside of what you get hunting for leads and networking your face off.

Leverage Equals Freedom

Having no leverage in your business is a huge problem. Because when you reach this point you start getting the opposite of freedom; you’re chained down by your business.

You’re chained down by the very thing which was supposed to provide you independence.

Most entrepreneurs start their business with a desire for freedom and impact. However, impact doesn’t happen unless you have freedom. And freedom doesn’t happen unless you have leverage.

So put simply, you must have leverage in order to access freedom…and freedom in order to access impact.

And if you’re searching for fulfillment, for most, that comes from impact. It’s kind of like a circle that feeds into itself.

Most entrepreneurs never attain that leverage, so they get stuck in what I call the Six-Figure Hamster Wheel.

When you’re stuck on that wheel, you get tired out, burned out, and you’re never able to scale. This is simply because you’re never able to operate exclusively from your zone of genius (where you get the most leverage).

You can’t hire the people you need to hire to get out of the things that you don’t want to do (or shouldn’t be wasting your time doing). Because of this, in reality, you’re not serving the world at your fullest potential.

You’re missing out on impact, and the world is missing out on your gifts and what you have to offer.

How You Still Can Create Leverage Your Business

If you’re on the Six-Figure Hamster Wheel dealing with daily overwhelm, hustling for clients and struggling to fulfill on the ones you worked hard to get; there’s a better way.

It’s not for everyone.

Those that have found the most success using our methods provide high-ticket consultative services or transformational coaching programs.

If you believe you have an unfair advantage that sets you apart from the crowd, and you want to deliver it to the marketplace; there’s one critical marketing system you must have in your business.

A lead generation system to scale your business up and grow.

This is the ultimate form of leverage, allowing your systems to work for you instead of you being a slave to your business.

It’s why I created LeadCraft, and why our company’s mission is to be able to help entrepreneurs, coaches, consultants, and service providers to implement this system into their businesses in under 90 days.

I escaped the Six-Figure Hamster Wheel, and if you’re stuck on it right now, you don’t have to be.

Lead generation (with relevant lead nurturing) is the one system absolutely necessary to create a real business.

A business that can be bigger and better if you walked away for four weeks, or even if tragedy struck and you needed the time away.

The Easy Path or the Hard One

Once you scale that first mountain of $100,000 to $200,000 a year, it’s either implementing this or traveling a very difficult path.

It took me failing multiple times in my own businesses to understand this. I was well-connected, I had a lot of press, and honestly, I had a lot of luck.

With this, I built what I thought was a  business with employees. Then over time, I wasn’t able to scrape enough leads together because I wasn’t able to get them automatically.

This meant I had to rise earlier and work harder in order to build this monster up. I hustled my brains out and was able to build it to a multimillion dollar revenue level…but not long after it went right down the tubes.

The reason it died–more than anything else–was that I didn’t have automated lead generation.

It took years for me to figure out that I was missing this, and it’s the exact problem I want to help you with.

So if you’re a service provider or entrepreneur that wants to get off the Six-Figure Hamster Wheel, and if you want to implement lead generation in your business in under 90 days.

We can help you strategize, plan, and integrate everything required to put this automated system inside your business.

This is the one system which will bring you new high-paying customers and clients, every single day. It’s how you can get away from depending on “luck” in your business, with sustainability and scalability.

Hustle doesn’t give you leverage…the right systems give you leverage.

Those systems (the most critical being lead generation) allow you to grow your business faster than hustle alone ever would.

The only thing stopping you from moving from where you are right now, to where you want to be (at least in the next six to 12 months) is having a system that brings you new customers, new clients, and new appointments every single day.

So, if that sounds like a good fit for you, sign up below.

Scott Oldford

Scott

Oldford |

Founder & CEO, LeadCraft

Hi! I'm Scott Oldford. I've been an entrepeneur since a teen, having built multiple million dollar businesses. In 2013, after a failed business left me $726,000 in debt, I decided to go all in on building an online course, teaching entrepreneurs how to generate leads and sales online. Since then, I've paid off his debt and generated millions in revenue.

These days, I focus on helping consultants, coaches and service providers generate more high ticket sales through online marketing. My work has been featured in Entrepreneur, Inc., Business Insider and a variety of other publications.

Recommended Posts

There are no post.

Join the 5-Day Challenge

Join us as we help you plan a profitable
Online Marketing Funnel (for free!).

SIGN UP NOW