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Why We Are Killing LeadCraft and What This Means For You

First things first…if you are a customer of LeadCraft, Elite, the Facebook Masterclass or anything else we’ve produced that carries promises of support or knowledge…take a breath.

We are not ceasing support for LC or Elite members, the course material for both LeadCraft and the Facebook Masterclass will be available for you as long as we both shall live.

If you bought LeadCraft or the Masterclass and haven’t used it, you will still have access to it forever.

If you are in the middle of it and haven’t finished it, you will have access to the course forever and can finish at your leisure.

We are not taking the course offline. Period.

Rather, what this means is from this point forward, we are not selling any new copies of LeadCraft, ELITE, or the Facebook Masterclass.

Instead, we are moving away from content-only programs and will be introducing a new program in the near future that is focusing on serving entrepreneurs at a much higher level.

You have access to the LeadCraft course now and forever. If you’re in the LeadCraft Mastermind and have been enjoying the support of our very own Avery Ford, you will continue to have that access.

We have no plans to shut the Mastermind anytime soon.

So don’t worry 🙂

There will be many more updates to come. But for now, here are answers to 2 questions:

  1. No, you can’t have LeadCraft if you haven’t bought it. That ship has sailed. If you have LeadCraft, you’ve got it forever. You are now a privileged minority. Congratulations.
  2. If you’re curious about our new program…just be patient. We’ll tell you all about it very soon. Promise 😉

We are re-orienting the mission of INFINITUS. We realized that as a company, we had moved away from serving entrepreneurs and instead got focused on the bottom line and what generated revenue.

And while what you produce in your bank account may look like success, it’s actually the impact you create with other people that creates fulfillment.

We lost our way a bit, which can easily happen when scaling a business from almost nothing to over $2 million in just a 2 short years

Now, we’ve decided to refocus on our core values…

And here they are:


We believe in the power of purpose-driven entrepreneurs to dramatically transform our world.


To help purpose-driven entrepreneurs become the most relevant choice in their niche so that they can go from being the best kept secret to the biggest name in the eyes of their audience.


To become the most relevant purpose-driven marketing organization in the world.


Purpose & Passion

We believe that if you don’t know WHY you’re doing what you do, you shouldn’t be doing it. We’re not here because we have to be, we’re here because we want to be.

Authenticity & Transparency

We believe in open, honest, raw communication with no sugar coating, manipulation, exaggeration or BS. We carry this forward in our marketing, how we work as a team, and with our clients.

Collaboration Beyond Information

We believe that information and knowledge should be freely available. While content helps shortcut the process, we believe hands on collaboration is required to achieve the highest levels of meaningful transformation. That’s why we focus on providing “done-with-you” services to those who serve others at an equally high level.

Measured Positive Impact

Talking about “making an impact” and actually doing so are two different things. We believe that without a means of measurement, it’s impossible to determine whether or not a goal has been reached. That’s why in everything we do, we use KPIs to hold us accountable to truly reaching our goals.  

Profit-Fueled Purpose

We’re not shy about building businesses that generate maximum profits. Businesses that are insanely profitable live in abundance, and are better positioned to achieve the positive impact they set out to create, and realize their ultimate purpose.

Focus on Essentials

We believe that in order to create and maintain incredible results, it requires absolute focus on the things that matter most. That’s why we maintain a simple value ladder. We have a core product and a continuity program, and we don’t deviate from that.

Done is Better than Perfect

We believe that aiming for perfection in everything that you do is a surefire recipe for never getting anything done. While we don’t believe in sloppy work, we do believe in iteration and optimization as a way of getting ideas turned into action quickly, and improving things as we go.

Scott Oldford


Oldford |

Founder & CEO, LeadCraft

Hi! I'm Scott Oldford. I've been an entrepeneur since a teen, having built multiple million dollar businesses. In 2013, after a failed business left me $726,000 in debt, I decided to go all in on building an online course, teaching entrepreneurs how to generate leads and sales online. Since then, I've paid off his debt and generated millions in revenue.

These days, I focus on helping consultants, coaches and service providers generate more high ticket sales through online marketing. My work has been featured in Entrepreneur, Inc., Business Insider and a variety of other publications.

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